FX Growth Accelerator: An Overview On The Entrepreneur Journey - A Journey of Discovery



Executing business ideas without first verifying their market viability tends to result in difficulties at both the startup and growth stage of a business. The differences between those that are more successful as compared to those that failed are how well they identify the right things and then doing them right (to be both efficient and effective).

This introductory program will review the 'Discovery' phase of the entrepreneurship journey starting with 'business ideas' and ending with a desirable, feasible, and viable 'business model'. It introduces the basic processes or steps of the journey together with the practical tools and techniques. It is to help the entrepreneurs to reduce the risk of failure and increase the probability of success when they execute their business model.


Abdul Razak Manaf - Metrix Research Sdn Bhd, Chairman.

After graduating from University Malaya in 1971, Razak began his working life as a civil servant. He then joined the hospitality industry, before embarking on a 25 years career with a multinational oil & gas company. There, Razak started with a stint in training and human resources management. Subsequently, he spent most of his working career in all aspects of Sales and Marketing, including stints in New York, London, and Rome.

For the last 15 years, Razak has been an entrepreneur with interest in social activism. While keeping his lifelong interest in both the theory and practice of business in general, Razak's current passion revolves around Entrepreneurship & Innovation. With over 40 years of working and business experience, Razak wants to share his knowledge and experience with his younger peers.


9.00 am - 10.00 am

Breakfast & Registration

10.00 am - 1.00 pm

Overview of the Entrepreneur Journey Process | Identify Market Segment | Discover Business Opportunities

1.00 pm - 2.00 pm

Lunch Break & Networking

2.00 pm - 6.00 pm

Develop Value Proposition | Design Business Model | Practical Tools & Techniques | Q&A

6.00 pm

Event Ends


- SMEs and Start-ups no more than 3 years.

- Beginners and New Entrepreneurs.

  • The event description was updated. Diff#311840 2018-01-29 02:14:59
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Tue Feb 6, 2018
9:00 AM - 6:00 PM MYT
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HCK Properties Conference Room
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J-01-02, Block J, Jalan PJU 1a/4, Ara Damansara, 47301 Petaling Jaya, Selangor Malaysia
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